I’m drawn to the ways places, history, and human resilience shape action, whether in a remote landscape or within a professional partnership. My stories start with genuine connection and observation. From there, I shape them with intent, aligning emotion to structure and experience to meaning. Strategy frames how the narrative unfolds, ensuring each story not only resonates, but also moves with purpose.
Below are some of the stories I’ve written or contributed to, some published, some still unfolding.
-
Svaneti Trekking: A Journey Through Georgia’s Ancient Heart
A five-day walk through Georgia’s highlands becomes a journey through centuries—where towers stand like stone memories, and language resists time.
-
Lighting Up the DRC: Nuru’s Metrogrids and the Power of Bold Vision
A story of resilience and fighting for every single wat—how Nuru is pioneering large-scale solar metrogrids in the Democratic Republic of Congo. This piece explores what it takes to deliver reliable electricity in one of the world’s most challenging environments.
-
Journalift articles
A collection of articles written for Journalift, exploring topics around media innovation, entrepreneurship, and strategic communication—supported by the Thomson Foundation - Reuters
-
Climbing Kilimanjaro: A Summit of Silence and Strength
A personal reflection on reaching Africa’s highest peak, where altitude strips away distraction, and every step becomes a conversation with yourself. This is a story about climbing a mountain and finding something deeper in the silence above the clouds.
-
Personal Branding Lessons for Female Entrepreneurs
A view on personal branding lessons learned as a female entrepreneur—shared in an interview with LH Agenda, reflection on authenticity, visibility, and purpose as key elements of building a strong professional identity.
-
Women of the C-Suite: Establish Your Authority with Knowledge, Not Position
In this Authority Magazine feature, I reflect on leadership, confidence, and the importance of building influence through expertise rather than hierarchy. I share lessons from my own journey, including how communication and authenticity can empower women to lead with impact.
-
Business diary - Financial Times
In an interview with the Financial Times about my role as CMO of the .ME domain, we talked about the bold global campaign to rebrand a country code domain into a personal digital identity.
-
1 Million .ME Domains: A Milestone of Identity and Innovation
2016 - Celebrating a major milestone in digital identity, this piece reflects on the journey of the .ME domain—from a local initiative to a global platform for personal branding, creativity, and connection. It’s a story of growth, vision, and the power of a name to shape how we show up online.
-
Personal Branding with Purpose: Lessons from Women Who Lead
In this interview from ten years ago, I share insights on how women can build authentic personal brands rooted in clarity, confidence, and connection. From storytelling to strategy, it’s about showing up with intention—and making your voice count in the spaces that matter.
-
New Year, New Digital You: How to Build a Personal Brand Online
In this Forbes interview, I share insights on how professionals can take charge of their digital presence and build a personal brand that reflects their values and ambitions. From LinkedIn strategies to authentic storytelling, this piece explores the mindset and tools needed to thrive in the digital age.
-
KonMari Your Personal Brand: A 5-Step Guide to Clarity and Confidence
Inspired by the KonMari method, this guide is still valid 9 years later and it describes me. It helps declutter your personal brand and focus on what truly reflects who you are. From defining your values to aligning your voice, it’s a practical and empowering approach to showing up with intention—online and off.