My journey has taken me across industries - airline, microfinancing, internet startups, media, and institutions shaped by European collaboration - where every challenge called for a new perspective. In each setting, I’ve been privileged to learn from diverse teams, cultures, and missions, weaving insights from distinct worlds into strategic frameworks.

What guides me is a persistent drive to both zoom in and zoom out: to listen closely to the aspirations, values, and unique views within a team, and out, and then step back to consider the company’s mission in the context of broader market dynamics, competitive shifts, and the ever-changing pulse of society. This movement between the details and the horizon is where I find the greatest inspiration - and where powerful strategies are born.

Much like hiking a challenging new trail or navigating a mountain’s unpredictable weather, every project demands both preparation and adaptability. The details matter: footing, pace, reading the terrain ahead. But so does raising your gaze - taking in the bigger vista, adjusting course when the path twists, and savouring the unexpected view at each turn.

I find the greatest inspiration, and the sharpest strategies, when shifting between these perspectives. Listening closely to a team’s hopes and worries is like pausing on the trail to check the map or admire the view. Stepping back to consider the broader landscape, I can trace the routes that cut across disciplines, markets, and cultures, and sometimes, find a new line to the summit altogether.

In the end, strategy and storytelling, for me, are both journeys. You start with a question, plot a course, and keep moving. And, as with the best hikes, the real reward isn’t only the top of the mountain, it’s the stories gathered along the way, the ability to see familiar ground from a new angle, and the urge to venture further.