About me
My journey has taken me across industries - airlines, microfinancing, internet startups, media, and institutions shaped by European collaboration - where every challenge called for a new perspective. In each setting, I’ve been privileged to learn from diverse teams, cultures, and missions, weaving insights from distinct worlds into strategic frameworks that enable progress and adaptability.
What guides me is a persistent drive to both zoom in and zoom out: to listen closely to the aspirations, values, and unique views within a team, and then step back to consider the company’s mission in the context of broader market dynamics, competitive shifts, and the ever-changing pulse of society. This movement between the details and the horizon is where I find the greatest inspiration - and where powerful strategies are born.
I believe real change emerges when individual motivations connect with collective goals and realities. My approach is rooted in exploring every layer - from personal perspectives and cultural subtleties, through stakeholder interests and competitive landscapes, all the way to the company’s voice in the world. Sometimes I start in the details, other times from a wide-angle view, considering political currents, traditions, and industry standards. In both directions, my work seeks to discover not just what’s possible, but how those possibilities can be realised, disrupted, and reshaped by the organisations I work with.
Between the two worlds
I was born into a family that bridged East and West (Montenegro and the Netherlands) a blend of traditions and perspectives that shaped my earliest understanding of the world. Growing up in Montenegro, I built not only my career and professional identity, but also my family and sense of belonging. It was there that I learned how context, culture, and history shape lives and possibilities.
In 2020, I stepped into a new chapter, moving to Belgium and embracing the challenge of beginning again. Here, I rediscovered what it means to build - community, purpose, and place - while navigating new languages, ideas, and ways of living.
My three children and extended family remain in Montenegro, anchoring me to my roots even as I move forward. Living between worlds, I continue to find meaning in both, carrying the lessons, warmth, and connections from each homeland. This in-between space continually enriches and challenges my perspective and invites me to look inward—to express my experiences, to learn from the places and people that shape me, and to seek understanding of the origins of who we are. Living between cultures is is a path to discovery, connection, and the ongoing journey of belonging.