Work, hiking and writing may seem like separate worlds, but for me they are one continuous practice: paying attention, asking better questions and finding a line through uncertainty.

For more than 20 years, my work has taken me across industries – airlines, microfinance, internet startups, media and European institutions – and into teams with very different missions and cultures. In each setting, the challenge has been similar: listen closely, understand what truly matters, and turn that into clear strategic direction.

I like moving between the zoomed‑in and zoomed‑out view. Up close, that means hearing a team’s hopes, worries and unspoken assumptions. A step back, it means placing the mission in the wider context of markets, policy shifts and how society is changing. The tension between those two distances is where the strongest strategies usually appear.

Hiking is the metaphor that fits into it naturally. On a new trail or an exposed ridge, preparation matters – knowing the route, reading the terrain ahead, respecting the weather. So does adaptability: adjusting pace, changing plans when conditions shift, noticing where you are rather than only chasing the summit. Strategy work feels similar. You set a direction, keep scanning the landscape and stay willing to revise your path as you learn.

Writing is the third strand. It is where experiences from work and the mountains settle into something clearer: essays about change, work, identity and stepping outside the comfort zone. Some of these pieces have appeared in outlets such as Forbes, Fast Company, Thrive Global and Medium, while others stay in more private notebooks.

This website is simply a place where these threads meet: strategy and communications, long mountain days, and the quiet work of writing.